Infographic
Why are consumers on the move?
Only 24% of Americans now report having the same bank for their entire lives, which has rapidly declined from ~40% over the past decade. Download our latest consumer research to understand what is driving this change in behavior dynamics.
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Interested in learning more?
Check out our full report on recent changes to consumer behavior that affect financial institutions' ability to achieve and defend primacy.


Pinwheel’s income data insights support better financial services
Our products support innovation in the financial industry with Verify and Earnings Stream, two API solutions that use payroll data connectivity to enable financial service providers to access real-time income data and support improved processes and new services.