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Why are consumers on the move?

Only 24% of Americans now report having the same bank for their entire lives, which has rapidly declined from ~40% over the past decade. Download our latest consumer research to understand what is driving this change in behavior dynamics.

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This research covers:

  • Why are consumers switching banks more frequently?
  • How do expectations for banking relationships differ across generations?
  • Where are banks failing to meet consumers’ evolving needs?

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Pinwheel’s income data insights support better financial services

Our products support innovation in the financial industry with Verify and Earnings Stream, two API solutions that use payroll data connectivity to enable financial service providers to access real-time income data and support improved processes and new services.