Infographic
What drives primacy with today’s consumer?
Pinwheel conducted an online survey in February 2024, polling over 500 employed US consumers. Discover what they believe is needed for bank account primacy, and what really motivates them to switch.
White Paper
Interested in learning more?
Check out our complete research report covering how to define primacy, how to measure it, and what types of customer experiences are required to achieve it.
Pinwheel’s income data insights support better financial services
Our products support innovation in the financial industry with Verify and Earnings Stream, two API solutions that use payroll data connectivity to enable financial service providers to access real-time income data and support improved processes and new services.