
Pinwheel can help Citi increase deposits by over 20%
Consumers expect a seamless experience that is on par with neobank apps that give them fast and flexible ways to move their money, starting with how quickly they can set up their direct deposit.
Why Pinwheel?
The most comprehensive direct deposit switching solution
The largest neobanks and financial institutions trust us to enable automated, friction-less direct deposit switching.

Use Pinwheel to automate Citi's direct deposit switch process

Consumers can set up direct deposits within the app in less than 60 seconds.
Consumers can automate allocation of their entire paycheck, a specific amount, or a percentage.
Citi gets real-time alerts when customer allocations change, improving your understanding of direct competitors.
Industry-Leading
Here’s how we’ve won 100% of head-to-head comparisons

Acorns, Cash App, Credit Karma, and more have all turned the once tedious direct deposit switching process into an update that takes their customers just a few seconds.

We are the only provider that connects to both 1,700+ payroll platforms and 40+ time & attendance systems, covering over 80% of U.S. workers (including gig workers).

Our enterprise-grade technology has 99.9% uptime at highest volumes, and was built by an experienced leadership team from companies like Plaid, Capital One, Blend, Visa, and Goldman Sachs.
Security & Certifications
Information security that exceeds industry standards
Pinwheel is bank-ready with enterprise-grade security protocols and certifications.
CISO
We are the only API in the industry with a Chief Information Security Officer, ensuring our data protection strategy is continuously evolving.
100% onshore
100% on-shore development, keeping sensitive user data only in the U.S.
Bank-level encryption
Bank-level encryption protocols and industry-leading security certifications: Advanced encryption standard (AES 256), Transport Layer Security (TLS), SOC 2 Type 2, ISO 27001.
24/7 monitoring
24/7 monitoring to respond to and resolve any potential issues, so you can be confident your private information is secure.
Industry's first CRA
Because Pinwheel is the industry’s first CRA, income data provided can be confidently used for credit and risk underwriting.
Implementation
Let’s grow together
We’re ready to get this started for you - without the heavy lift. Pilot our solution in one of three ways with Pinwheel’s dedicated implementation team:
Link No-Code
Ideal for big financial institutions as it can be deployed in a few days without any code as “proof of concept.”
Link Modal
Features a platform-native user interface and allows for more flexible integration, which takes only a few weeks.
Link API
Build specialized user flows and enjoy full freedom over the user experience.

Next Steps
Ready to see what Pinwheel can do for you?
Get in touch with our Sales Lead to learn more about our solutions across direct deposit switching, income and employment verification, earned wage access, and more.

Resources
Read the latest from Pinwheel
White Paper
Beyond the Credit Score: Propelling consumer finance into the future with income data